Write using the outline (p. 11) and submit case briefs for Apple case and to be prepared for class meetings.
Case briefs should be 3 pages maximum (12 point font, double space, appendices or figures can be on extra pages) using the following outline.
Issue identification (what is currently affecting the company that requires specific courses of action?)
Situation analysis (analyzing internal/external/customer factors surrounding the issue(s))
Development of reasonable alternatives (e.g., what options do you think the company could have?)
Recommendation (e.g., among the options, which would you recommend?)