Category Points Description
Introduction and Overview 12 Provide an introduction to the project and an overview of the companies selected to compare customer service reputations. Provide the rationale for selecting these companies.
Company Strengths 20 Summarize what was done right by the company with good customer relations and other important information from this section.
Company Weaknesses 20 Summarize what was done wrong by the company with poor customer relations and other important information from this section.
Company Threats 20 Summarize the results of each company’s actions and other important information from this section.
Company Opportunities 20 Summarize the actionable recommendations would you give for improving customer satisfaction for each company.
Conclusion/Recommendations 12 Summarize your conclusions based on the comparisons made.
Formatting and APA Citations 10 Accurate and complete APA compliant formatting and citations; correct spelling and grammar; Clear narration; slides are easy to read and clearly communicate the focus of each section.
Length 6 Meets or exceeds length requirements: 2 slides per section.
Total 120 A quality presentation will meet or exceed all of the above requirements.