Sport in a Global Context
First, identify the organization you have chosen and describe the proposed project by providing a scope statement that incorporates goals, requirements, and deliverables.
You will also perform comprehensive research and analyze the current industry, market, and/or market segments in order to identify a potential market the company may want to target. (Note: You should choose an organization that has the potential to expand globally into an international market.)
Specifically, the following critical elements must be addressed:
I. Proposed Project Description
A. Identify the organization considering the proposed project, and provide a brief overview of the organization and its operations.
B. Identify the market your selected organization will be expanding into. Justify your choice of market.
C. Describe the proposed project, its scope, goals, requirements, and deliverables.
III. Market Feasibility
A. Analyze the current industry, market, and/or market segment(s), including competitive forces as well as financial and demographic analyses.