The objective of the integrated semester is to help you extend your knowledge of how the finance, operations, management, and marketing disciplines work, and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration.

Please read all the instructions carefully before beginning to answer the questions. The assignment must be submitted as instructed. You will lose points if you fail to follow the instructions or if the submission is formatted incorrectly.

  • The assignment should be prepared as a Word document, 3-4 pages in length Total and 5-6 sentences per paragraph 
  • The document should be double-spaced, using Arial font #12.
  • DO NOT use outside sources for this assignment (besides the class material and the two case studies). DO NOT use any direct quotations in your paper. Everything should be written in your OWN words.

All questions should be answered using specific examples from the case study and specific
material learned in class.
1. Disney’s culture contributed greatly to their nearly 100 years of global success. What
type of culture enabled Disney to be so successful? What did they do to specifically
communicate and perpetuate their culture throughout the company? Disney also
acquired many companies over the years. How did they address culture issues when
acquiring these new companies?

2. Disney’s strategy enabled it to become a multinational mass media and entertainment
company. What type of strategy has Disney used to enable its success? What specific
actions did Disney take to enact this strategy?

3. The Disney Company experienced a number of incidents regarding employees
engaging in sexual harassment and yet did not make consistent decisions about these
incidents and employees when it was brought to their attention. Apply what you have
learned about decision making to discuss how Disney should make decisions about
ethical issues in the future.