Amanda Bowser Segment of “1”
Must be a 200 word response with reference
A few customization considerations posed by Anderson (2014) are:
Can the process be fast enough?
Can setup time and resources be reduced?
Can the supply chain support it?
How does the business intend to customize the products? Will it use modular, adjustable, or dimensional customization?
Initially, one might think that mass customization to a segment of “1” would yield diminishing returns on the investment, yet, with thoughtful consideration, many businesses have achieved this.