How did D&S make the story compelling enough to merit media coverage? How might Deepwater Wind utilize social media more to extend their impact and results?

Social Responsibility Case Study

Read Social Responsibility Case Study: Deepwater Wind: Launching America’s First Offshore Wind Farm, on pages 182-183 of the text and answer the following:

How did D&S make the story compelling enough to merit media coverage?

How might Deepwater Wind utilize social media more to extend their impact and results?

Answer the questions outlined above and only reference the following book: Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Janis Teruggi Page, Lawrence J. Parnell, 2019
Sage
ISBN.13: 978-1-506-35803-1

The pages that need to be referenced are listed at the top of these details, pages 182-183.

The link to the book is: http://lib.ysu.am/disciplines_bk/9cff4694122252b6d0b68d7d0617c5e2.pdf

How did D&S make the story compelling enough to merit media coverage? How might Deepwater Wind utilize social media more to extend their impact and results?