Module 4: Global Marketing
The Coca-Cola brand is under constant study for its global marketing strategy. After studying the module’s content and suggested resources on Positioning and Developing a Global Marketing Mix, research and analyze the global marketing mix for the Coca-Cola brand. Explain how this company adapts its unique product in diverse markets with different cultures, customs, and preferences. Include aspects such as formula, distribution, and product design in your analysis. Include an example that demonstrates the application of studied concepts.
Use an Essay Format
You must present your writing double-spaced, in a Times New Roman, Arial, or Courier New font, with a font size of 12.
Pay attention to grammar rules (spelling and syntax).
Your work must be original and not contain material copied from books or the internet.
When citing the work of other authors, including citations and references, use APA style to respect their intellectual property and avoid plagiarism.
Remember that your writing must have a header or a cover page that includes the name of the institution, the program, the course code, the title of the activity, your name and student number, and the assignment’s due date.
Essay Front Page.png
Submit your assignment by 11:59 p.m. on Sunday.
Contribute a minimum of 2 pages. It should include at least three academic sources, formattbcied and cited in APA.