Unit 6 Peer Response 2 MBA630 sm
Identify your unit of analysis (second most primary purchase).
Evaluate the branding strategy used by this purchase unit of analysis. (You should use the most relevant concepts outlined in this unit’s assignment branding concepts table to provide depth.) (Around 3 paragraphs)
Describe how your purchase SBU is positioned against its competitors.
Evaluate the IMC strategy used by this purchasing choice and make recommendations for improvement.
Use the following as headers for your peer responses:
1. Strengths: Point out what you perceived to be the strengths of the initial posting along with supporting rationale.
2. Opportunities for Improvement: Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.
3. Strategic Implications: Identify the larger strategic implications found in common between your post and your peer’s post.