Respond to the prompt below. Your initial post should be about 200 words and directly respond to the prompt. Each initial post must make at least one reference to a reading, including the page number. Note that the 200-word limit is intended to keep your responses concise and focused on the topic. Verbosity will not be rewarded.
Q: What rule did a parent or guardian have in place about using a specific medium (e.g. TV or the internet)? Did you find it fair or unfair? Did you try to circumvent the rules?
Each response should run about 75 words. If you’re not sure where to start, consider responding to one classmate you agree with or you disagree with, explaining your point of view or posing a genuine question to better understand a classmate’s point of view. Look for ways to push the conversation forward. As you engage in the discussion, maintain a respectful, collegial tone.
This Week: Constructing the Audience + Children
Through the materials and assignments this week, you’ll be able to:
differentiate the broadcasting advertising strategy from the narrowcasting advertising strategy.
break down target audiences and segment types.
describe the process of interactive microtargeting and its pros and cons.
contrast the two understandings of the child audience.
consider specifically how and why children watch TV.
apply children and teens to discourses on television and smartphones.
Readings (all in files)
Constructing the Audience
Potter, W. James. “Audience: Industry Perspective.”
Einstein, Mara. “The Digital Sell: Big Data, Programmatic Advertising, and Living by the Numbers.”
Rasmussen, Eric, et al. “Relation Between Active Mediation, Exposure to Daniel Tiger’s Neighborhood, and US Preschoolers’ Social and Emotional Development.”
Kim, Ada S. and Katie Davis. “Tweens’ Perspectives on Their Parents’ Media-Related Attitudes and Rules.”