A10 – Planning

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Salesforce is a company based out of San Francisco, California. They are the leaders in cloud technology. Salesforce is also the name of their flagship product, which is a highly customizable CRM with attractive out of the box features like Web to Lead, Weeding out duplicate leads, Opportunity Forecasting, Email and Campaign management, and Google Apps Integration along with the standard CRM features like Lead, Contact, Account, and Opportunity Management. Salesforce.com earned the top spot on Fortune’s list of the Best Companies to Work for in 2018, having been on the list for over 10 years. For this assignment, respond to the following question in regards to Salesforce.com culture. —- 500 Words with proper APA references.

• What might company culture and values have to do with Salesforce.com success
• What are the key features of Salesforce culture?
• Incorporating information from our coursework for this week, do features of Salesforce.com culture influence its ability to (1) craft strategy and (2) execute strategy? Please explain why or why not? Attached Chapter 12